![]() ![]() Why focus on this now? Because the context of the world we live in today – the context of TOO – too fast, too competitive, too complex - requires all of us to be more creative, imaginative and artful. The result: people feeling better understood, less alone and more vital. He or she knows, that by following the lure of the self, stories and images can be created that people can insinuate their own stories into. The artful, audacious thinker knows better. Business worships at the alter of “Big Data,” and as a consequence, true aspects of people’s identity and longing are asunder. Business is in the business of avoiding the fact that life, at best, is a reverie between sorrow and splendor. This is all in the service of erecting a cover-story that seems to increase predictability and minimize vulnerability. Across the landscape of economic skyscrapers the self is left outside many an office door. ![]() Instead, it abstracts the audience - and itself- out of the body, out of direct experience and out of seeing the possibility of a wider future than is currently conceived. ![]() That is the territory that human presence inhabits, even more than the world of consumer products.īusiness lingo – particularly, marketing-speak - doesn’t let people express themselves in their own voice. Such a lexicon, removed as it is, from the natural, alive mind, misses what people want more of – more life, more love, more hope, more truth, and more power and more soul. While business is always trying to remove the “I,” that is exactly what it needs to capture, in order to apprehend and comprehend people talking, working, playing, enjoying small pleasures, suffering pain and aching hearts, creating families and growing older - all the while doing their best to hold off the demons that seek to destroy them. However, creativity and imagination cannot be reduced to ones and zeros, despite how comforting the illusion of certainty that data provides.Ĭorporate language – numeric, objective, linear, and wholly logical - isn’t precise enough to describe the everyday experiences that people have, on the ground, real-time and moment-to-moment. Big Data and Artificial Intelligence might be appropriate when making some decisions like, say, product distribution, or by winning such rule-governed games like chess or Go. If it is to evoke an increase in human vitality, business cannot all be numbers and logic. Implicitly, is it a call for business - as typically practiced - to go beyond a focus on its number of “likes” and “big data” points, to seek an understanding of human nature and the nature of mind, so that a corporation’s Return On Investment (ROI) can increase as an index of its contribution to the enhancement of human vitality. This perspective represents an effort to uncover the internal dialogue and cognitive processes of creative artists that produce songs, music, films, novels, theater, dance, paintings, sculpture and other forms of art that are taken up in popular culture, that drive commerce. This, in order to posit their artful way of being, as a model for how we can call be more successful in dealing creatively in today’s complex world. For a number of years, I’ve been studying famous performing artists and fine artists, in order to reveal the cognitive proclivities and bents of mind they embody. ![]()
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